The Red Ocean : Unfiltering Sushant’s Story & New Normal of TV News.
While pursuing my MBA, I learnt about Blue Ocean & Red Ocean strategies. Blue ocean is an unexplored market where there is no competition & ample scope to grow. On the other hand Red Ocean in management parlance is a market where there is cut throat competition and the players compete with each other to get the biggest pie. Today, TV news industry has effectively become a Red Ocean where all the players struggle to get maximum viewership. High viewership for a channel is important for its revenue and sustenance...but the channels don’t get viewership just by showing pure journalistic content (ask Mr.Roy)...hence you see the hyperactive reporters, the hysterical anchors, the chasing of cars, the lining up of OB vans outside residences of suspects & witnesses & offices of investigating agencies...And yes this coverage also gives you a feeling of time travel & takes you 4 months back, the pre-Covid days. There is no fear of infection ,no physical distancing & no pr